My Club Expands into Europe 

 We Now Power Grassroots Sports Across France, Spain and Germany 

Today we are proud to announce our expansion into Ireland, France, Spain and Germany, marking our first step into the European market. 

Already trusted by over 5,000 grassroots teams across the UK, our digital-first approach to kit design and supply will now be available to thousands more clubs across the continent. From local leagues to ambitious youth academies and top-tier teams, My Club Group is bringing elite-quality, customisable kits to clubs of all levels. 

Whether it’s women’s community football in Dublin, netball in Berlin, grassroots rugby in Paris, or padel in Barcelona, the launch ensures clubs have access to better-value, fully custom kits that look and perform like the pros. With cost remaining one of the biggest barriers to grassroots participation across Europe, our model provides a smarter, more accessible solution for clubs of every size. 

“This expansion means more European clubs can reduce the time, cost and complexity of sourcing kit,” said Graham Anderson, My Club’s Head of International Management.  

“Our platform gives them direct access to professional-level design, sustainable manufacturing, and a straightforward ordering process. Helping clubs focus their resources on the players and the game.” 

This milestone expansion continues our mission to transform the way grassroots clubs' source teamwear by combining cutting-edge design, AI-driven digital tools, and sustainable practices. The brand’s track record in the UK shows the impact kit can have on participation, identity and performance. Now, European clubs will benefit from the same support.