Elite vs Standard: Which Custom Football Kit Is Right for Your Team?

Choosing a custom football kit should be exciting, not confusing. Whether you're organising a grassroots Sunday league side, managing multiple junior teams, or preparing a university first XI for a new season, you want a kit that fits your players, your budget and your ambitions.

At My Club, every football kit is designed to help your team look and feel its best. Both our Standard and Elite ranges are fully sublimated, fully customisable and backed by transparent, all-inclusive pricing. The difference isn't in the design possibilities, it's in the fabric, fit and performance.

This guide explains exactly what separates the two ranges, who each is designed for, and how to choose the right option for your club.

Quick Answer: Standard vs Elite Custom Football Kits

If you're short on time, here's the headline.

Both Standard and Elite football kits include everything you need to create a professional look for your club. Every shirt, pair of shorts and socks is fully sublimated and personalised with your club crest, sponsor logos, player names, squad numbers and your chosen design. There are no artwork charges or hidden extras – what you see is what you pay.

The difference comes down to performance.

Choose Standard if you want:

• Outstanding value for grassroots clubs and schools
• Comfortable, durable kit for weekly training and matchdays
• A relaxed fit that suits players of all ages and body types
• Professional customisation without stretching your budget

Choose Elite if you want:

• Premium technical fabrics for higher-intensity football
• A more tailored, competition-ready fit
• Enhanced moisture management for demanding fixtures
• A sharper look for first teams, academies and performance squads

At a Glance

Pricing is equally straightforward. Standard short-sleeve shirts start from £19.50 ex. VAT, while Elite shirts start from £25.50 ex. VAT. Both ranges include full design support, personalisation and transparent pricing from the outset.

If your priority is getting great-looking kit for multiple teams while keeping costs under control, Standard is an excellent choice. If your players are looking for a more technical fabric and a premium matchday feel, Elite is well worth the upgrade.

What Makes the Standard Range the Right Choice for So Many Clubs?

Great custom football kits shouldn't come with a premium price tag. That's why our Standard range has become the go-to choice for thousands of grassroots football clubs, schools and academies across the UK.

It delivers everything most teams need: durable fabrics, complete customisation and a professional finish that's built to last throughout the season.

Comfortable Week After Week

From pre-season training through to the final whistle of your last league fixture, Standard kit is designed to keep players comfortable.

The lightweight polyester fabric is breathable and moisture-wicking, helping players stay cool during training sessions and competitive matches. It's also built to withstand regular washing, so your colours stay vibrant and your kit keeps its shape throughout the season.

Whether you're kitting out an Under-8s squad or a veterans' team, Standard is made to perform every weekend.

A Fit That Works for Every Squad

No two squads are the same.

The Standard range offers a relaxed fit that gives players room to move without feeling restrictive. It's a practical choice for clubs ordering across multiple age groups because it comfortably suits a wide range of body shapes and sizes.

For volunteer kit coordinators, that flexibility makes ordering simpler and helps reduce sizing concerns across the club.

Fully Custom, Without Hidden Costs

Every Standard custom football kit is completely bespoke.

Your players can wear:

• Short or long-sleeve football shirts
• Fully sublimated or cut-and-sew football shorts
• Matching football socks
• Personalised goalkeeper shirts

Every order includes:

• Your club crest
• Sponsor logos
• League badges
• Player names
• Squad numbers
• Professional design support

Everything is included within our transparent pricing. There are no additional artwork charges or surprise personalisation fees.

Built for Growing Clubs

Many clubs don't just order one team - they're managing several age groups, school teams or development squads.

That's where Standard really comes into its own.

Once your design has been approved, we securely keep your artwork, colours and branding on file in your Client Portal. If a new player joins halfway through the season or someone needs a replacement shirt, reordering is straightforward and your club identity stays consistent.

For clubs planning ahead, that means less admin, faster repeat orders and a professional look across every team.

Is Standard Right for Your Club?

Standard is the ideal choice if you:

• Run a grassroots football club.
• Need to outfit multiple teams on one budget.
• Want excellent quality without paying for features you don't need.
• Value straightforward ordering and transparent pricing.
• Want every player to look part of the same club identity.

It's proof that affordable doesn't have to mean compromising on quality. With fully sublimated designs, all-inclusive pricing and professional support from start to finish, Standard gives clubs everything they need to step onto the pitch with confidence.

Inside the Elite Range: When Is It Worth Upgrading?

If your team plays at a higher level, competes in demanding fixtures or simply wants a more premium feel on matchday, the Elite range is designed with you in mind.

Elite combines the same unlimited design freedom as our Standard range with upgraded technical fabrics and a more athletic fit. The result is a kit that performs under pressure while giving your squad a sharper, competition-ready look.

Whether you're preparing for a cup run, representing your university, or building an academy programme, Elite helps your team look as confident as they play.

Built for Performance

Every Elite shirt is made from premium moisture-wicking polyester that works hard throughout the game.

The lightweight fabric helps move moisture away from the body, keeping players cooler and more comfortable during high-intensity matches and warm-weather tournaments. Improved breathability also helps reduce distractions, so your players can focus on the football rather than their kit.

Just as importantly, Elite is built to last. The technical fabric stands up to regular washing while maintaining its shape, colour and performance throughout the season.

A Sharper, More Athletic Fit

Elite is cut differently from our Standard range.

The fit is more tailored through the shoulders, chest and sleeves, creating a cleaner silhouette on the pitch and in team photos. It reduces excess material while still allowing players the freedom to move naturally throughout the game.

For many clubs, it's the small details that create a professional appearance. Elite delivers that refined finish without sacrificing comfort.

Four Elite Styles to Suit Your Squad

Every club has its own identity, which is why the Elite custom football kits offers several shirt styles to match different preferences.

Triumph

A semi-fitted design featuring premium 3D jacquard fabric for a modern, professional finish. Ideal for clubs looking for a distinctive matchday appearance.

Victory

Designed with a lighter, looser fit and raglan sleeves that maximise freedom of movement. A great choice for players who prefer a little more room without losing the premium feel.

Champion

Our most technically advanced Elite shirt. Champion combines a semi-fitted cut with high-performance fabric for clubs that want the very best from their match kit.

Elite Goalkeeper

Available in both short and long sleeves, our goalkeeper shirts are fully sublimated and personalised to match the rest of your club's identity.

Everything You Need Is Included

Choosing Elite doesn't mean paying extra for personalisation.

As with every My Club football kit, your price includes:

• Club crest
• Sponsor logos
• League badges
• Player names
• Squad numbers
• Professional design support

Elite shirts start from £25.50 ex. VAT, with matching shorts £19.25 ex. VAT. Goalkeeper shirts are also available, with long-sleeve options starting from £27.50 ex. VAT.

You'll know exactly what's included before you order, with no hidden artwork fees or surprise print charges.

Who Is Elite Best For?

Elite is an excellent choice for clubs that want to make a statement on and off the pitch.

It's particularly popular with:

• University first teams
• Adult Saturday league clubs
• Women's first teams
• Academy and development squads
• Teams competing in county cups and regional competitions

If performance, presentation and player confidence are high on your list, Elite offers an upgrade your squad will notice every time they pull on the shirt.

Standard vs Elite: Which Custom Football Kit Is Right for Your Club?

Both ranges are designed to give your club complete creative freedom. The biggest differences come down to how the kit feels, performs and fits once your players step onto the pitch.

Here's a closer look.

Fabric

Both Standard and Elite use durable, moisture-wicking polyester to help players stay comfortable throughout the game.

Standard offers reliable performance for weekly training sessions and grassroots fixtures, while Elite uses a higher-grade technical fabric that delivers greater breathability and comfort during more demanding matches.

If your club plays once a week, Standard is more than capable. If you're training regularly and competing at a higher level, Elite provides that extra performance edge.

Fit

Standard has a relaxed cut that's comfortable across a wide range of body shapes and age groups.

Elite offers a more tailored fit with a closer profile through the shoulders and torso, creating a sharper, competition-ready appearance.

Neither is better - they're simply designed for different priorities.

Design Freedom

Whichever range you choose, your creativity isn't limited.

Both Standard and Elite are fully sublimated, giving you complete freedom to create a kit that reflects your club's identity. Whether you want classic stripes, bold hoops, subtle fades or a completely bespoke design, every detail is dyed directly into the fabric.

That means your colours stay vibrant season after season, without cracking, peeling or fading.

Performance

Every My Club football kit is built to perform.

Standard comfortably handles the demands of grassroots football, school sport and weekly league fixtures.

Elite is engineered for clubs playing more frequently or at a higher intensity, with technical fabrics that help players stay comfortable during longer, faster matches.

Sizing

Both ranges are available in junior and senior sizes, making it easy to create a consistent look across your whole club.

Some players prefer the relaxed feel of Standard, while others enjoy the closer fit of Elite. If you're unsure, we're always happy to help you choose the best option before you place your order.

Price

Standard offers exceptional value for clubs managing tight budgets, while Elite provides additional technical performance for a modest increase in price.

The difference is typically around £5 to £7 per shirt and approximately £6 per pair of shorts, making Elite an affordable upgrade for clubs that want a more premium matchday experience.

Can You Mix Both Ranges?

Absolutely.

Many clubs combine the two ranges to get the best of both worlds.

A popular approach is to choose Standard for junior teams, training wear or development squads, while reserving Elite for the first team's match kit. Because both ranges can be produced in the same colours and designs, your club maintains one consistent identity from the youngest age group right through to the senior squad.

It's a flexible approach that helps clubs balance performance, presentation and budget without compromising their overall look.

Ready to Design Your New Kit?

Use our free online Kit Builder to design and order your own custom football kit, whether that's Standard or Elite.