Every kit we make is designed to be worn hard - trained in, played in, washed a hundred times. But some kit never gets that life. Samples, surplus stock, short runs: perfectly good kit that would otherwise sit in our operations team's office doing nothing.
So we've found it a better home.
We've donated over 200 items of teamwear to SeakAid, a small UK registered charity (no. 1200381) that gets sports kit and equipment to young people who wouldn't otherwise have access to it - both here in the UK and across the Caribbean.
Who are SeakAid?
SeakAid do something brilliantly simple: they take sports kit that isn't being used and put it on the backs of young people who need it. Since launching their first major initiative in St Vincent and the Grenadines in 2018, they've been redistributing kit and equipment through community partners in the UK and the Caribbean, alongside health and education support.
Their focus is on young people facing the biggest barriers to sport - and as they told us, that's exactly where a donation like this lands:
"This donation means a great deal to SeakAid. As a small UK registered charity, we rely heavily on the generosity of partners like My Club Group to help us ensure that young people - especially those who are disadvantaged or neurodivergent - have access to sport and physical activity. Donations like this directly remove barriers for young people who may not otherwise have the kit or equipment they need to take part, build confidence, and feel a sense of belonging." - Craig, Founder, SeakAid
Where the kit is going
The kit won't be sitting in a storeroom. SeakAid distribute through a network of community partners in the UK and local organisations across the Caribbean, who make sure donations reach the young people and programmes that need them most.
"We work closely with local organisations to make sure donations reach the young people and programmes that need them most. Thank you again for your support - it will make a real difference, and I will send you pictures of the kit being distributed and used." - Craig, Founder, SeakAid
We'll hold them to that. When the photos arrive, we will share them here, and on our socials. Stay tuned!
Why this matters to us
We say it a lot: nobody should be priced out of looking and feeling like a team. It's why our kit comes with everything included in one price - and it's why kit that can't find a club through the usual route shouldn't go to waste when there are young people who'd give it a genuine second life.
Sport does its best work at exactly the level SeakAid operate: a young person who has the kit turns up. One who turns up, belongs. That's the whole point of teamwear.
This won't be a one-off.
Got kit of your own gathering dust?
If your club has a cupboard full of outgrown or replaced kit, don't bin it. Organisations like SeakAid can put it to work.
Want to support SeakAid directly? Find them at seakaid.com.
